
Have you ever wondered why your natural skincare product has a little symbol on the label showing an expiration period after opening, like 3M or 6M?
After all, if something is natural, it should automatically be safe… right?Well, that’s the theory...
Justyna Kruk
Aug 19, 2025
2 min read

When a viral video featuring a magical peptide serum hits 30 million views in just 3 days…
And an influencer sells out her entire stock of ginseng serum in under 24 hours… Cosmetic brands d...
Justyna Kruk
Aug 19, 2025
2 min read

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗘𝘂𝗿𝗼𝗽𝗲 𝗯𝗮𝗻 𝗶𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗮𝗹𝗹𝗼𝘄𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗨.𝗦.?
And why might this be the 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 for the Polish cosmetics industry? Let’s imagine two w...
Justyna Kruk
Aug 19, 2025
2 min read

For years, I’ve been asked the same question: 𝗪𝗵𝗮𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗰𝗿𝗲𝗮𝗺 𝘄𝗼𝗿𝘁𝗵 𝟯𝟬 $ 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗼𝗻𝗲 𝗽𝗿𝗶𝗰𝗲𝗱 𝗮𝘁 𝟯𝟬𝟬 $?
𝗪𝗵𝗮𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗰𝗿𝗲𝗮𝗺 𝘄𝗼𝗿𝘁𝗵 𝟯𝟬 $ 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗼𝗻𝗲 𝗽𝗿𝗶𝗰𝗲𝗱 𝗮𝘁 𝟯𝟬𝟬$? My usual answer: It depends...
Justyna Kruk
Aug 19, 2025
2 min read

𝗪𝗵𝗮𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗲𝘃𝗼𝗸𝗲?
In the modern process of creating cosmetics, 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗷𝘂𝘀𝘁 𝗮𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗮𝘀 𝗮𝗰𝘁𝗶𝘃𝗲 𝗶𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁𝘀. A...
Justyna Kruk
Aug 19, 2025
1 min read

Made in Poland: The Next Powerhouse of Premium Cosmetics
In the cosmetics industry, there has long been an unspoken prestige ranking: France is synonymous...
Makaron
Aug 9, 2022
2 min read