𝗪𝗵𝗮𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗲𝘃𝗼𝗸𝗲?

In the modern process of creating cosmetics, 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗷𝘂𝘀𝘁 𝗮𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗮𝘀 𝗮𝗰𝘁𝗶𝘃𝗲 𝗶𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁𝘀.

As research cited by NowyMarketing shows, 𝟳𝟱% 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗱𝗿𝗶𝘃𝗲𝗻 𝗯𝘆 𝘂𝗻𝗰𝗼𝗻𝘀𝗰𝗶𝗼𝘂𝘀 𝘀𝗲𝗻𝘀𝗼𝗿𝘆 𝗶𝗺𝗽𝘂𝗹𝘀𝗲𝘀 – touch, scent, color. This is the essence of 𝗻𝗲𝘂𝗿𝗼𝗱𝗲𝘀𝗶𝗴𝗻. Should a cream wrap the skin like cashmere? Should a face wash refresh like a morning shower? Should a mask “smell like vacation”? A cosmetic product must be effective.

But it should also 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝘀𝗲𝗻𝘀𝗲𝘀, a scent that brings freshness or calm, a texture that feels light and energizing or rich and comforting. Even the color of the product can enhance the experience: cool pink, warm beige, milky white.

I always ask myself – 𝘄𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝘁𝗵𝗲 𝘂𝘀𝗲𝗿 𝗳𝗲𝗲𝗹 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝗻𝗱𝘀 𝗶𝗻 𝗵𝗲𝗿 𝗵𝗮𝗻𝗱𝘀? Cosmetics aren’t just “something for the skin.” They’re a 𝗿𝗶𝘁𝘂𝗮𝗹. A moment of self-connection. 𝗠𝗶𝗰𝗿𝗼-𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 that, if well-designed, stay in memory.

According to the 2024 Beauty Report by Ask Attest and L’Oréal, the sensory “first impression” has a direct impact on: 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 (+53% for products with standout textures), 𝗕𝗿𝗮𝗻𝗱 𝗿𝗲𝗰𝗮𝗹𝗹 (2.3x higher with consistent sensory cues), 𝗟𝗶𝗸𝗲𝗹𝗶𝗵𝗼𝗼𝗱 𝗼𝗳 𝗿𝗲𝗽𝗲𝗮𝘁 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 (+31% in the facial care segment).

MG Evolution Factory

And at MG Evolution® Manufacturer of Cosmetics and Medical Devices Poland, as a manufacturing partner, we influence every aspect of that journey, from formulation to the 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗹𝗶𝗻𝗴𝗲𝗿 𝗹𝗼𝗻𝗴 𝗮𝗳𝘁𝗲𝗿 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻.