Strategic Consulting
and Brand Development
From Idea
to Icon
Expert support in building strong, scalable cosmetic brands.
Smart Growth in the World of Beauty
The beauty sector is now one of the most competitive and demanding areas of the market. Success is never accidental — it’s the result of a well-crafted strategy, deep market knowledge, trend awareness, and a thorough understanding of consumer expectations. Consulting led by Dr. Żaneta Gortat-Stanisławska offers a strategic response to the growing need for conscious brand management in the fast-paced world of modern cosmetology.
This offer is tailored both to emerging brands seeking a strong market entry and to established companies aiming to redefine their goals, drive innovation, or expand into new markets.
We specialize in combining creativity with data-driven analysis, understanding consumers through market research, and identifying competitive advantages that drive sustainable, long-term growth.
The consulting services cover areas such as:
Cosmetic brand audits (analysis of consistency, positioning, and product portfolio).
Product & communication strategy development and optimization
Consulting on new product launches and rebranding
Designing business models for beauty businesses
Investor support in assessing the potential of brands and startups
Strategic workshops for teams and executives