K-beauty has enchanted the world with elaborate skincare ceremonies straight out of Seoul – multi-step, meticulously crafted, full of rituals.
And Poland? We live in a different reality.
Coffee on the go, phone in one hand, cream in the other.
And… zero patience for complicated instructions. 😄
That’s why I’ve been speaking more and more about P-beauty, the Polish take on skincare, focused on multitasking, minimalism, and maximum results in minimal time.
It’s not about compromising on quality.
It’s about cutting out the excess.
The global skinimalism market is growing at 7-8% annually.
Gen Z and Millennials are increasingly choosing 3-in-1 formulas that hydrate, protect with SPF, and give an instant glow. Polish women are spending more on cosmetics, but less often on 10-step sets. It’s all about smart beauty, fewer steps, more impact.
At MG Evolution® Manufacturer of Cosmetics and Medical Devices Poland, I’ve been designing such solutions for years, formulas that do several things at once: support the skin barrier, deliver a luxurious glow, meet EU regulations, and align with premium trends.
That’s why hasztagPGlowHack is our answer to real needs.
Fewer steps.
Fewer products on the shelf.
More results in less time.
Maybe instead of always learning from Korea, it’s time for the world to take inspiration from P-beauty as the new direction in skincare.
Is your brand ready for P-beauty? If you’d like to see how we can create your own hasztagPGlowHack at MG Evolution, drop me a message.
