A national brand is so much more than a logo or a catchy slogan.
It’s a powerful, cohesive story about our country – our economy, culture, innovation potential, and quality of life. It’s a strategic tool that strengthens Poland’s prestige globally and boosts our position in the world economy.
The hasztagMarkaPolska initiative shows that only a united effort-governance, creative industries, and business can shape a strong national image. And I truly believe the cosmetics sector is ready to actively contribute. Our innovation, quality, and global presence can be a flagship example of what hasztagMadeinPoland means to the world.
