Is the most important component of cosmetics really… water?
Our body is composed of 50-60% of it. It’s in everything that we eat and we drink and we do. And t...
Do we really need a 10-step bathroom routine to say we’re “taking care of ourselves”?
K-beauty has enchanted the world with elaborate skincare ceremonies straight out of Seoul –...
Building a Strong Polish Brand
A national brand is so much more than a logo or a catchy slogan. It’s a powerful, cohesive story ab...
We don’t need to reinvent the wheel. We just need to label it well.
Startups often operate under pressure: time, resources, investor expectations. In such conditions...
Why do some skincare products 𝘸𝘰𝘳𝘬 while others, despite beautiful packaging, promises, and ingredient lists, do absolutely nothing?
When you’ve worked with hundreds of formulations, when you create cosmetics not just for yourself b...
Will the future of the beauty industry fit… in a sachet? It may sound unassuming, but it’s worth looking deeper.
Sachets and doypacks are boldly taking their place where it matters most: convenience...