CEO, beauty industry expert, brand growth strategist, innovator
Żaneta Gortat-Stanisławska, PhD
Behind
the Brand
I am the CEO of MG Evolution®, a modern center for cosmetic development and production. My passion is creating innovative beauty solutions that combine science, technology, and business efficiency.
For over 20 years I have been building international beauty brands and projects that shape the industry. I am the founder of Broadway Beauty- a nationwide network of beauty schools, the creator of brands such as Dotki, MG Men, and in the past the publisher of Forever magazine. I also co-created recognized beauty events, including the Polish Championships in Permanent Makeup and international competitions.
Through MG Evolution I support both B2C consumer brands and B2B partners, delivering end-to-end solutions: from concept, formulation, and branding to final product delivery. My work is always guided by three pillars: technology, quality, and market advantage.
I also share my expertise as the host of the “Serum for Success” podcast by Booksy, where I talk with entrepreneurs and experts shaping the future of beauty.
Today, my focus is on developing MG Evolution as an innovation-driven factory and research hub, setting new standards in cosmetic production and sun protection technologies.
In addition to running my business, I also lecture at universities and industry events. My expertise is available for keynotes, panels, and workshops on topics such as personal branding, the beauty industry, and leadership in the cosmetics sector


2024
Official launch of production at the MG Evolution® factory - a state-of-the-art production center created in response to the growing demands of the cosmetics and medical markets.

2021
Establishment of MG Evolution® – a cosmetics and medical products manufacturing facility combining innovation with the highest production standards.

2016
Launch of the Stanisławska® personal brand – consistent efforts to build expert status in the beauty industry.

2015
Launch of FOREVER® magazine – the first Polish publication fully dedicated to the topic of permanent makeup.

2014
Founding of Broadway Beauty College® – the first one-year program in Poland specializing in permanent makeup, medical micropigmentation, and aesthetic cosmetology.

2013
Introduction of Nano Medic® professional cosmetics to the European market – the first cosmetics based on nanosilver and nanogold technology, representing a globally innovative solution.

2011
Establishment of Broadway Beauty International Beauty Group® – an international network of beauty schools offering a modern approach to professional education.

2007
Opening of the Broadway Academy® hair and beauty salon in Tychy – the place where it all began