𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗘𝘂𝗿𝗼𝗽𝗲 𝗯𝗮𝗻 𝗶𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗮𝗹𝗹𝗼𝘄𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗨.𝗦.?

And why might this be the 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 for the Polish cosmetics industry?

Let’s imagine two worlds:
𝗜𝗻 𝘁𝗵𝗲 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗨𝗻𝗶𝗼𝗻, before any ingredient makes it into a cream, it must first be proven 𝘀𝗮𝗳𝗲 – toxicologically, in terms of stability, and systemically.
 𝗜𝗻 𝘁𝗵𝗲 𝗨.𝗦., an ingredient can enter the market 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮𝗻𝘆 𝗳𝗼𝗿𝗺𝗮𝗹 𝘀𝗮𝗳𝗲𝘁𝘆 𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻. The principle is “buyer beware”, if something goes wrong, accountability begins after the product is sold.

The result? In the EU, 𝗼𝘃𝗲𝗿 𝟭,𝟲𝟬𝟬 𝘀𝘂𝗯𝘀𝘁𝗮𝗻𝗰𝗲𝘀 𝗮𝗿𝗲 𝗯𝗮𝗻𝗻𝗲𝗱. In the U.S… just 𝟭𝟭.
This isn’t just a legal technicality. It’s a fundamental clash of philosophies around responsibility. Europe says: prove it before you sell it. America says: 𝘀𝗲𝗹𝗹 𝗶𝘁 𝘂𝗻𝘁𝗶𝗹 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗰𝗼𝗺𝗽𝗹𝗮𝗶𝗻𝘀.

For many brands, this is a barrier, but for the 𝗣𝗼𝗹𝗶𝘀𝗵 𝗰𝗼𝘀𝗺𝗲𝘁𝗶𝗰𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆, it’s a competitive edge.
📊 Poland is now the 𝟱𝘁𝗵 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗰𝗼𝘀𝗺𝗲𝘁𝗶𝗰𝘀 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗘𝗨 (€5.3 billion in 2024)
📦 𝟴% 𝗼𝗳 𝗮𝗹𝗹 𝗘𝗨 𝗰𝗼𝘀𝗺𝗲𝘁𝗶𝗰 𝗲𝘅𝗽𝗼𝗿𝘁𝘀 come from Poland
🏭 𝟳𝟱% 𝗼𝗳 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗿𝗲 𝗣𝗼𝗹𝗶𝘀𝗵-𝗼𝘄𝗻𝗲𝗱 – increasingly aware, technologically advanced, and ready to scale internationally.

MG Evolution Factory

At MG Evolution® Manufacturer of Cosmetics and Medical Devices Poland, we don’t just meet the EU’s rigorous standards, we turn them into an 𝗲𝘅𝗽𝗼𝗿𝘁 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲.
As the global market moves toward 𝗰𝗹𝗲𝗮𝗻 𝗶𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁𝘀 and 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆, 𝘄𝗲’𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘁𝗵𝗲𝗿𝗲.

In the U.S., consumer demand for safety and clarity is growing louder. It’s no coincidence that 𝟳𝟬% 𝗼𝗳 𝗻𝗲𝘄 𝗶𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁𝘀 are now developed with 𝗘𝗨 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗶𝗻 𝗺𝗶𝗻𝗱—because that’s what opens doors globally.

💡 Fun fact: The global cosmetics market is expected to grow by 𝟮𝟵% 𝗯𝘆 𝟮𝟬𝟮𝟴, reaching nearly €𝟳𝟭𝟰 𝗯𝗶𝗹𝗹𝗶𝗼𝗻. But only those who can 𝗰𝗼𝗺𝗯𝗶𝗻𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, 𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 will play in the top league.

From my perspective, regulations aren’t a roadblock, they’re a quality filter, one that only the best can pass through. Instead of complaining about “overly strict” rules, let’s use them as a springboard to build global private label brands.

𝗠𝗮𝗱𝗲 𝗶𝗻 𝗣𝗼𝗹𝗮𝗻𝗱” 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗽𝗿𝗶𝗰𝗲.
It’s about 𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝘀𝗮𝗳𝗲𝘁𝘆, 𝗮𝗻𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻.

𝗔 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂 – should the world adopt EU standards as the global benchmark?
Maybe it’s the 𝗣𝗼𝗹𝗶𝘀𝗵 𝗰𝗼𝘀𝗺𝗲𝘁𝗶𝗰𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 that will show how to combine 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆, 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆, 𝗮𝗻𝗱 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 on a global scale.